Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioural Economics at Duke University, and is the founder of the Center for Advanced Hindsight. He is the author of New York Times bestseller Predictably Irrational and his most recent book is Small Change: Money Mishaps and How to Avoid Them. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere.