5 speakers 15 minutes each
What are brands doing?
Katrina Dodd is a senior strategist at the London office of Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. Their quarterly magazine has become a global benchmark for creative excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year. A founding member of the Contagious Insider consultancy team, she works with brands including LVMH, BBC Worldwide, Sony Music, and Nike. Katrina has a long a history of writing about what happens when creativity and commerce collide, a house full of Vogue magazines, and a lingering fascination for music videos.