Geoffrey West

Geoffrey West is one of TIME’s 100 most influential people in the world, renowned for applying theoretical physics to the field of biology with extraordinary results. He has found comparative scales and models that consider why we require 8hrs sleep yet Elephants only 4 hours; why we have a finite life span, and companies do too, yet cities never die. Fundamentally, he believes that complex systems from organisms to cities are in many ways governed by simple laws — laws that can be discovered and analysed.